Enhancing Sustainability through Wastewater Treatment Procurement

The wastewater treatment category is anticipated to grow at a CAGR of 6.5% from 2023 to 2030. Wastewater primarily can be divided into industrial, domestic, and stormwater run-off, which can be further segregated into blackwater and greywater. Similarly, its treatment can be classified into four stages - preliminary or pretreatment, primary, secondary, and tertiary treatments. Among these, the tertiary segment accounted for 44% of the total share in 2022. According to the UN estimates, more than 55% of the population lives in urban areas and it is anticipated to increase to 68% by 2050. As communities grow, it becomes increasingly challenging to provide essential services such as wastewater treatment and amenity spaces. This is due to limited land availability and, the high costs of acquiring land and building infrastructure to meet the increased demand for these services. Therefore, the growth of the category is mainly attributable to increasing urbanization and a high requirement for clean water and sewage water/waste management. Further, the growing environmental concerns with proper disposal and discharge methods are likely to aid category expansion.

In this category, several types of plants are used to treat different kinds of wastewater such as - Sewage Treatment Plants (STPs), Common and Combined Effluent Treatment Plants (CEPTs), Effluent Treatment Plants (ETPs), Activated Sludge Plants (ASPs), and others. The wastewater treatment industry has significantly improved through the adoption of new technologies such as - oxygen membrane aeration biofilm reactors for high oxygen transfer rates, an increase in biological treatment capacity with a lower carbon footprint, advanced oxidation, thermal hydrolysis, and the use of IoT in many facilities. For instance, IoT sensors are used in plants to gather information on operational efficiency, water quality, pollutants, performance and monitoring, and detection of hazardous and residual chemicals.

The global wastewater treatment category is characterized by a high degree of fragmentation. In the U.S. alone there are more than 23,000 wastewater utilities, a number that significantly surpasses other developed nations such as the U.K. and Australia. As of June 2023, in the U.S., the water and wastewater landscape is highly fragmented with the presence of 48,000+ community water systems and 23,481 wastewater treatment plants/sites. The treatment plants cater to around 267 million people in the nation. 78% of water systems (i.e., small ones) serving less than 3,300 people are undercapitalized and unable to keep up with increasing compliance costs.

Order your copy of the Wastewater Treatment Procurement Intelligence Report, 2023 - 2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis

Most of the players have moderate to low bargaining power. Industry players recognize that the water and wastewater utility industry suffers from inefficiencies, which are predominantly manifested in limited competition that results in higher prices. It is further challenging for suppliers and contractors to become aware of (and reply to) bids and RFPs in a timely manner due to the fragmented nature of the market. As a result, many organizations are considering consolidation strategies like annexation and acquisition, from municipalities to investor-owned utilities.

• For instance, in May 2023, Xylem announced the acquisition of Evoqua Water Technologies, one of the leading companies in this category. The combined company will have the most advanced platform, technologies, and integrated capabilities across the entire water cycle utility sector. Through their collaborative efforts, the two companies aimed to meet the critical requirements of companies/ consumers in energy, chemicals, environmental, water, and transportation.

The wastewater, before being properly discharged into the environment, must be properly treated and purified in a treatment plant. Hence it is essential to distinguish between fixed and operational costs to manage and optimize the finances of the facility. In this category, there are mainly two types of costs - fixed and operational. If we take the example of STP, the major fixed costs include - the cost of design and engineering, construction, land purchases and obtaining necessary permits, equipment and technology, legal, and contingency. For any treatment plant, on average, the operational costs include - labor, energy, reagents and chemicals/materials, sludge management/disposal, repairs and maintenance, and overhead/miscellaneous costs. Costs related to administrative expenses, utilities, any compliance or regulatory requirements, and insurance can be considered under overheads. Operational costs can account for between 45 - 50% of the total costs. If we further break it down, then energy consumption can account for between 10 - 30% of the total operating costs.

Some of the factors which can have an impact on the total costs are - the size or load capacity of the plant, topography and geographical location of the facility, supply of energy, degree of automation, treatment and methods used in the processes, and method of disposal. The particular equipment utilized in a system will be largely determined by the sort of treatment companies want and the particularities of their process and facility. For instance, reduced flow rates correspond to reduced capital expenditures in industrial water treatment systems. Increasing the flow by 50% can increase the costs by about 20%. Similarly, the cost of engineering is around 10 - 15% of the total project cost and is generally phased over the course of the project. Simple, low-flow systems can cost as low as USD 45,000 compared to high-end capacity systems that can cost around tens of millions of dollars. For instance, when it comes to food and beverage manufacturing, technology is typically used to remove biological contaminants (such as membrane bioreactors) and oil/grease (using dissolved air flotation). Depending on the levels of BOD and limit of discharges, at 100 GPM, the treatment equipment can be anywhere around USD 500,000 to over 1 million.

Singapore, Switzerland, Denmark, Netherlands, and Sweden are among the top countries having the best sewage treatment plants in the world. Singapore's advanced wastewater infrastructure and strict water quality standards make it a global leader in this category. When selecting vendors, companies in various end-user industries assess them based on the knowledge they possess and the equipment they offer (such as filtration systems, membranes, and boiler systems), to ensure that it meets their specific requirements. They also evaluate the various chemicals used for treatment, the frequency of service visits (annual, quarterly, or monthly), payment options, the risks associated with the service, and negotiate and compare proposals from multiple vendors. Additionally, it is important to ensure vendors adhere to compliance and testing requirements. 

Browse through Grand View Research’s collection of procurement intelligence studies:

• Biodiesel Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

• Medical Waste Disposal Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Wastewater Treatment Procurement Intelligence Report Scope

• Wastewater Treatment Category Growth Rate: CAGR of 6.5% from 2023 to 2030

• Pricing Growth Outlook: 10% - 15% (Annually)

• Pricing Models: Cost plus model and competitive pricing

• Supplier Selection Scope: Cost and pricing, past engagements, productivity, geographical presence

• Supplier Selection Criteria: Type of services (biological wastewater, industrial, biosolids, etc.), filtration and osmosis systems, treatment methods, technologies used, chemicals used, certifications, operational and functional capabilities, the technology used, and others

• Report Coverage: Revenue forecast, supplier ranking, supplier positioning matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model

Key Companies 

• Xylem, Inc.

• Pentair plc

• Calgon Carbon Corporation

• DuPont de Nemours, Inc.

• 3M Company

• Suez S.A

• Kingspan Group

• BASF SE

• The Dow Chemical Company

• Toshiba Water Solutions Private Limited (TOSHIBA CORPORATION)

• Veolia Water Technologies 

• Evonik Industries AG

Brief about Pipeline by Grand View Research:

A smart and effective supply chain is essential for growth in any organization. Pipeline division at Grand View Research provides detailed insights on every aspect of supply chain, which helps in efficient procurement decisions.

Our services include (not limited to):

• Market Intelligence involving – market size and forecast, growth factors, and driving trends

• Price and Cost Intelligence – pricing models adopted for the category, total cost of ownerships

• Supplier Intelligence – rich insight on supplier landscape, and identifies suppliers who are dominating, emerging, lounging, and specializing

• Sourcing / Procurement Intelligence – best practices followed in the industry, identifying standard KPIs and SLAs, peer analysis, negotiation strategies to be utilized with the suppliers, and best suited countries for sourcing to minimize supply chain disruptions

Transforming Your Business with Advertising Services Procurement Intelligence

The advertising services category is expected to register a CAGR of 5.9% from 2023 to 2030. In 2022, North America accounted for 36% of the overall share followed by Europe and APAC. The increasing demand for short content and video ads, the increasing internet penetration, and the growing number of smartphone users are driving the growth of this category. For instance, in 2022, there were 244.4 million digital video viewers in the U.S. alone. According to Business Insider, more than 97% of U.S. users aged between 12 and 44 years consume a high amount of digital video content. In a 2023 survey, it was found that more than 91% of consumers want more digital content from brands which in turn is driving the demand for video advertising.

More and more companies/brands are including video content as a part of their digital marketing strategy to capture the audience’s attention. The return on investment is high for video marketers as they get 66% more leads per annum and can achieve a 54% increase in brand awareness. In 2022, almost 82% of internet traffic came from video streaming and downloads. One of the top technological trends is the increased adoption of chatbots and conversational AI in the digital marketing space. Voice searches, such as Cortana and Google Assistant are rising in popularity in the content marketing and advertising sector, which is expected to aid small business’s growth. 

The total cost of advertising services depends on multiple factors such as the type of ad, type of digital platform, complexity of the campaign, location, and strategy used to promote the products & services. On average, the prices for a project can range between USD 1,200 and USD 10,000 per month. Some of the services under advertising packages can include PPC ads, social media ads, display ads, banner ads, or influencer ads. Some companies have tier-pricing models such as basic, premium or professional, and enterprise level. A basic service can range from USD 100 to USD 5,000 per month and can include 2,000 to 3,000 keywords, Google PPC network, campaign development, strategy, copywriting services, etc. A premium or professional tier advertising service can range between USD 5,000 to 30,000 per month and can include network connections, 10,000 to 15,000 keywords, third-party audience targeting, account-based retargeting, CRM pipeline targeting, funnel measurement, landing page setup, etc. For an enterprise-level package, prices can start from USD 35,000 and can increase based on project complexity. Few services under the enterprise level may include connections to multiple networks, 15,000+ keywords, display ad creative sets, tv commercial ads, etc. 

Order your copy of the Advertising Services Procurement Intelligence Report, 2023 - 2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis

Advertising Services Sourcing Intelligence Highlights 

• The global advertising category is moderately consolidated due to increased forward integrations by leading players such as WPP, Publicis Groupe, Omnicom Group, etc. More than 45% to 50% of the overall share is made up of the top fifteen players.

• Suppliers command a higher bargaining power due to this consolidation. Companies have a high reliance on advertising agencies to boost and enhance their brand growth. Another favoring factor is that agencies can work across any industry and many industries

• Production, office expenses, and labor form the largest cost component of advertising services. Production cost components include digital marketing and social media tools, SEO and PPC, software integrations, cameras, projectors, other digital tools, etc.

• From a sourcing perspective, the companies mostly prefer approved provider models to reduce the risks and increase the potential for value creation 

List of Key Suppliers 

• WPP Plc

• Omnicom Group

• Publicis Groupe

• The Interpublic Group of Companies

• Dentsu Inc.

• Hakuhodo Inc.

• Havas SA

• MDC Partners

• Publicis Sapient

• Lamar Advertising

• BBDO Worldwide

• Epsilon Data Management, LLC

• Accenture Song

• BlueFocus Communication

• Starcom Worldwide. Inc

Browse through Grand View Research’s collection of procurement intelligence studies:

• Artificial Intelligence Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

• Digital Marketing Services Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Advertising Services Category Procurement Intelligence Report Scope 

• Advertising Services Category Growth rate (CAGR): CAGR of 5.9%

• Revenue Forecast in 2030:  USD 949.12 billion

• Pricing growth Outlook: 10 - 15%

• Pricing Models: Value-based pricing model and fixed price pricing model

• Supplier Selection Scope: Cost and pricing, Past engagements, Productivity, Geographical presence

• Supplier Selection Criteria: Digital marketing, SEO and PPC, email and social media marketing, content creation, print advertising, radio and tv commercials, software integrations, technical specifications, operational capabilities, regulatory standards and mandates, category innovations, and others.

• Report Coverage: Revenue forecast, supplier ranking, supplier matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model

Brief about Pipeline by Grand View Research:

A smart and effective supply chain is essential for growth in any organization. Pipeline division at Grand View Research provides detailed insights on every aspect of supply chain, which helps in efficient procurement decisions.

Our services include (not limited to):

• Market Intelligence involving – market size and forecast, growth factors, and driving trends

• Price and Cost Intelligence – pricing models adopted for the category, total cost of ownerships

• Supplier Intelligence – rich insight on supplier landscape, and identifies suppliers who are dominating, emerging, lounging, and specializing

• Sourcing / Procurement Intelligence – best practices followed in the industry, identifying standard KPIs and SLAs, peer analysis, negotiation strategies to be utilized with the suppliers, and best suited countries for sourcing to minimize supply chain disruptions